Fi561 You Decide

You Decide Page 1 FI561 – Mergers & Acquisitions – Week 3 Scenario Summary This is based on Merck’s Acquisition of Medco: Case 5. 1, pp. 124-125. Your Role/Assignment You are the Chairman and CEO of Merck. Make a recommendation to the Board of Directors of Merck & Co. regarding this acquisition based on the recommendations of the three associates and your own analysis. You are the Chairman and Chief Executive Officer of Merck & Company, and you will make the final â€Å"yes† or â€Å"no† recommendation to the Board of Directors of the company.You are listening to the advice of various department heads regarding this acquisition. Based on your evaluations and additional analysis of the recommendations of your three associates, make your recommendation to the Board of Directors. What will you recommend? Yes? No? Yes with some conditions? What are the reasons for your recommendation? Activity Write an 8-10 page paper (double-spaced) of written analysis , including tables of financial calculations. Key Players Key Players – Image Title/Role/Character Script – Text & Audio Chief Operating OfficerI’m concerned about synergy and integration issues between our highly research-oriented development of pharmaceuticals here at Merck, and a prescription medicine marketing company like Medco. I am concerned that the cultures and operations of the two companies aren’t going to mix well, and that this deal would result in an expensive failure. Executive Vice President, Sales & Marketing I’m all for this acquisition! It will open new marketing leverage opportunities in the Managed Care market. Medco’s marketing database will create market expansion opportunities.This is the perfect answer for the current competitive environment, where other pharmaceutical manufacturers are acquiring drug marketing companies. You Decide Page 2 Chief Financial Officer This is my concern; I want to make sure that Merck pay s a premium for Medco at $6. 6 billion dollars. The combination of the two companies will immediately result in increase in Earnings Per Share for the combination vs. Merck as a stand- alone company. Although, I’m still concerned about continuing the growth of the stock price of Merck after the target company is acquired.Grading Rubric: Category Points Description Understanding 55 Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Analysis 55 Apply original thought to solving the business problem. Apply concepts from the course material correctly toward solving the business problem. Execution 25 Write your answer clearly and succinctly using strong organization and proper grammar. Use citations correctly. Total 135 A quality paper will meet or exceed all of the above requirements. Fi561 You Decide You Decide Page 1 FI561 – Mergers & Acquisitions – Week 3 Scenario Summary This is based on Merck’s Acquisition of Medco: Case 5. 1, pp. 124-125. Your Role/Assignment You are the Chairman and CEO of Merck. Make a recommendation to the Board of Directors of Merck & Co. regarding this acquisition based on the recommendations of the three associates and your own analysis. You are the Chairman and Chief Executive Officer of Merck & Company, and you will make the final â€Å"yes† or â€Å"no† recommendation to the Board of Directors of the company.You are listening to the advice of various department heads regarding this acquisition. Based on your evaluations and additional analysis of the recommendations of your three associates, make your recommendation to the Board of Directors. What will you recommend? Yes? No? Yes with some conditions? What are the reasons for your recommendation? Activity Write an 8-10 page paper (double-spaced) of written analysis , including tables of financial calculations. Key Players Key Players – Image Title/Role/Character Script – Text & Audio Chief Operating OfficerI’m concerned about synergy and integration issues between our highly research-oriented development of pharmaceuticals here at Merck, and a prescription medicine marketing company like Medco. I am concerned that the cultures and operations of the two companies aren’t going to mix well, and that this deal would result in an expensive failure. Executive Vice President, Sales & Marketing I’m all for this acquisition! It will open new marketing leverage opportunities in the Managed Care market. Medco’s marketing database will create market expansion opportunities.This is the perfect answer for the current competitive environment, where other pharmaceutical manufacturers are acquiring drug marketing companies. You Decide Page 2 Chief Financial Officer This is my concern; I want to make sure that Merck pay s a premium for Medco at $6. 6 billion dollars. The combination of the two companies will immediately result in increase in Earnings Per Share for the combination vs. Merck as a stand- alone company. Although, I’m still concerned about continuing the growth of the stock price of Merck after the target company is acquired.Grading Rubric: Category Points Description Understanding 55 Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Analysis 55 Apply original thought to solving the business problem. Apply concepts from the course material correctly toward solving the business problem. Execution 25 Write your answer clearly and succinctly using strong organization and proper grammar. Use citations correctly. Total 135 A quality paper will meet or exceed all of the above requirements.

Storytelling can help making the brand means much to the audience Essay

Storytelling can help making the brand means much to the audience because the stories just like a bridge which create a real connection between the work and the audience - Essay Example Storytelling presupposes that a consumption story protagonist tells a personal story in which he consciously or unconsciously intertwines a brand. Most often the existence of the brand influences and changes protagonist`s life for better (Woodside et al., 99). Storytelling in business is exceptionally important because it creates credibility of the brand making the product more real. Good myth can deliver the main message less persistently and more naturally. It is impossible to create something that will not breed similar concurrent products; however, it is possible to make the of the product unique. Myths shape information about the product in an effective way- not with facts but with coherent experiences of people. We all are prone to believe more to what we read or what feel and experience, and storytelling and myths in marketing is the most reliable way of facts presentation. It is also important to mind that stories are usually shared, not facts, and the probability of the advertisement with a good story to go viral is much higher (Thomas 1). Whole Foods, one of the biggest health food companies in the United States is good example of effective storytelling. Their myth is about healthy benefits of their products that change life of consumers. They claim that natural food is much better for the body and you as you will feel more energetic and healthier eating it. Those who consume this food care about themselves while those who prefer other products do not (Mathews & Wacker, 13) Nike is another example of an effective storytelling in marketing. The company is selling the myth about personal perseverance and resistance to the world and the following success. Nike has created a philosophy based on sportsmen who dedicate their lives to fighting with ordeals, rivals, and themselves finally and achieving success in this fight. In the story the product itself is placed on the

Discuss the Core Conditions In Person-Centred Approach Essay

Discuss the Core Conditions In Person-Centred Approach - Essay Example Later on when he moved into the profession of counseling, his experiences and autobiographical history shaped the core values by which he conducted counseling. Carl Rogers was born on January 8, 1902 in Oak Park, Illinois; he was the fourth of five born to Walter A. Rogers and Julia M. Cushing. Growing up as a child, he had an introverted personality and was deeply religious. This belief went so deep in him that he thought about attending a seminary school to become a priest. After attending a conference, he decided that he wanted to help people in other ways besides through religion, so Rogers deviated from his religious upbringing (Thorne 1992). It was at Colombia University where he earned his masters and doctorate. Rogers specialized on working with children and began mastering his client-centered approach. He originally referred to it this way because he wanted to give importance to the phenomenology and the perception by which the client viewed the world (Rogers, 1951). Later, he transitioned to person-centered therapy because greater emphasis was placed on the healing in which the person accomplished within himself or herself (and so will be referred to person-centered for the rest of the paper). When he became a professor of clinical psychology at Ohio State University, he continued to refine his work in this type of therapy. At the end of his life, he focused on conflict management and applying his theoretical approach because he believed that based on the core values that they encompassed all of which was required for therapeutic growth. The three main core conditions that Rogers thought were most effective in counseling are: unconditional positive regard, empathy, and congruence. Unconditional positive regard is where the therapist is able to accept the client for everything they are without any bias or judgment. Empathy is being able to grasp and understand the views of another person. This is important in developing the therapeutic relationship in that the therapeutic relationship. Lastly, congruence is essential in that it promotes genuineness in the client. The therapist accepts the client for who they are. This is especially important because a component of Roger’s underlying theory is in that people’s real and idealized selves do not match up, therefore they will reject apart of themselves. By being genuine, it allows the client to be him or herself, which promotes greater integration. Rogers believed these were the three important features in counseling; however, he expanded these into the definitions of his therapeutic relationship to include six conditions, â€Å"The necessary and sufficient conditions of Therapeutic personality change†. The first condition is that both the therapist and the client must be in psychological contact. This means that the talking relationship must exist between the client and the therapist. This is essential fundamental at the beginning because it is through all three of the fundamental conditions: unconditional positive regard, empathy, and congruency to take place. The second condition was that the client is in a state of incongruence, and therefore is suffering from anxiety. As stated, the incongruency is the result of some person’s perception of their real life not fitting with their idealized life. The incongruency leads to vulnerability and anxiety in the client. Because the therapist expresses all three main core c

Aircraft Performance Case Study Example | Topics and Well Written Essays - 500 words

Aircraft Performance - Case Study Example With this said, there are both challenges and opportunities that the industry have faced since the time, some of which are discussed in the case study. The problem is that high demand for innovation and diversity in the industry calls for enhanced designs, performance, materials, development, and production of new high-performance jet aircrafts which must be made available while taking advantage of industry opportunities whiles overcoming industry challenges. For there to be growth in the industry, there must be a clear balance between customer demand and specification, and manufacturing of jet aircrafts. It is only when there is this form of balance that consumers and customers can have a feel of value addition in the jet aircraft industry (Travis, Carleton & Lauritsen, 2002). By exploring the opportunities and challenges that are within the industry therefore, a chance is being created for manufacturers to take advantage of what awaits them in the industry while being enlightened on what to avoid through the challenges. Industry opportunity. Advancement in technology, which has aided in the areas of research and development, designing and creation, production, and evaluation of finished products (Frode & Christos, 2005). Advantages with opportunity . Heightened research in jet engine production due to advancement in technology was the direct result of the three design principles which have been used in the industry since 1965. The three principles are dual-spool layout, variable stators, and the turbofan (Curtis, Rhoades & Waguespack, 2013). Together, these principles have been the basis of achieving high performance. Future utilization of opportunity. The future utilization of the opportunity of technological advancement is expected to focus mainly on durability and portability. That is, jet aircrafts that are produced in the future are expected to last longer and function within a more spacious limit so that a lot more

Jewish Sabbath Laws and the Practice of Jesus Thesis

Jewish Sabbath Laws and the Practice of Jesus - Thesis Example Evidently, Jesus found nothing unusual about partaking in the religious and cultural practices of his community, and what made the difference was that the strict legalistic interpretation and the practice of the law was not his prime objective when adhering to the Jewish law. Referring to the views of Giorgio Jossa, Stuart argues that there existed a distinct difference in Jesus’ teaching and it was partial regarding the practice of Sabbath. The author points out that Jesus’ views were distinct and unique from those of others in terms of keeping laws (145-147). Most people consider the Sabbath as the day on which Jews refrain from all sorts of work so as to comply with God’s law. However, in real sense (though often undermined), Sabbath is a day of great joy, celebration and rest rather than a day for learning the rules and keeping them. In other words, it is a day on which the Jews can relax being with family, study, pray, and reflect. The Hebrew word  Shabbat  actually means â€Å"rest†. According to Torah, which is the main source of information on Sabbath laws, the celebration of Sabbath intends the remembrance of two important events; the creation of the world and the Israel’s liberation from Egypt. These two events indeed are the central aspects of the Jewish belief, and according to the tradition, people ought to remember those events avoiding all kinds of usual activities. Admittedly, the day is more important than a normal holiday, and hence the restrictions on activities on the Sabbath are also a bit stricter. The prohibited activities include but not limited to cooking,  washing clothes, building, mending, writing, cutting, making a fire, fishing, climbing trees. Obviously, many of the listed activities need extensive interpretation to figure out what they actually stand for or to what extent they are applicable in the present day religious practices.

Special Needs Report Essay Example | Topics and Well Written Essays - 1750 words

Special Needs Report - Essay Example Solution-focused counseling involves a clear set of beliefs about students and an identifiable set of questioning techniques. The central belief is that it is more productive and effective to focus on students' skills, abilities and resources rather than on their weaknesses or what is going wrong and why. Other important beliefs include the following (Gass and Gillis, 1995): The main skill in solution-focused counseling is the use of effective questioning. Presented below are several types of questions that are illustrative of how a positive focus on solutions, rather than problems, can be achieved with students and others who are 'stuck' (based on Manthei, 1997). It is not unusual for students to begin experiencing positive changes in their difficulties in between the problem being identified and the time when they talk to the teacher about it. These 'pre-counseling improvements' often signal ways in which the student has begun successfully dealing with the problem, even if unwittingly so. If such change has occurred, teachers should explore the reasons for those improvements and identify the helpful factors over which the student has control. The three approaches presented so far, the problem-solving and solution-focused approaches and the application of listening skills in counseling on the run, are ones which teachers can use effectively to deal with the majority of situations in schools, which require counseling. They are also ones which teachers can learn relatively quickly, for example, after reading this book and attending a one-day workshop. However, there are a wide range of other counseling techniques or intervention strategies which can be very useful in the school setting, given the right circumstances. These strategies are more specialized ones, which require more extensive information than can be presented here and so require further reading. Teachers have successfully implemented many of these strategies with little or no additional training. However, ideally, they should obtain training on the strategies from qualified counselors and then only use them in settings in which ongoing guidance from colleagues with experience of using the strategies are available. Brief outlines of a selection of such strategies, with suggestions for further reading, are presented below. More information on each of the strategies and a variety of other strategies which can be used in schools can be found in Thompson and Rudolph (2000) and Vernon (1993). Cognitive therapy This is an approach which is based on the view that the feelings and behavior of students are influenced by their thoughts or beliefs (Hughes, 1988). Therefore, changing their

Into the World Essay Example for Free

Into the World Essay Into the world shows changes in an individual’s life through their personal experiences. One individual will go through many barriers and obstacles to achieve the change. The prescribed text, Educating Rita by Willy Russell and the related text, ‘The Story of Tom Brennan’ by JC Burke explores different and similar pathways to how the characters in those texts change through their new experiences. In the prescribed text ‘Educating Rita’ by Willy Russell is about a 26 years old woman, hairdresser Rita who starts seeks motivation in education to motivate her and move into a higher educated class leaving her working class behind. Russell uses extended metaphors and imageries throughout the play ‘window’ this symbolises as the physical barrier for the relationship between Rita and Frank and into the world. The colloquial language is a barrier for Rita at the start of the play when she enters Frank’s room ‘I’m comin’ in, aren’t I? which shows Rita’s education level isn’t that high. Also, Rita’s misunderstanding interpreted when Frank’s makes references to literature texts ‘Howard’s end’ Rita’s respond that it sounds ‘filthy’. Rita comes back from ‘summer’ break to the city of London; she becomes more mature as she meets her new flatmate Trish who gave her motivation to reach her goal to have a brighter future. In the related text ‘The Story of Tom Brennan’ by JC Burke is about a family after a brutal car accident their life’s was like chaos and many things in the family fell apart. Tom Brennan adopts a new way of looking at life through the use of first person narrative and visual imagery â€Å"everything I thought I knew about who I was and who the Brennan’s were changed forever† implies Tom’s innocence to alter his feeling of grief towards his recklessness brother Daniel because of the trouble Daniel make in the town. His family decided to move into a different town, Coghill implies a change in community dynamics through the use of colloquial language.