Resume Essay Example | Topics and Well Written Essays - 500 words - 4

Resume - Essay Example The majority of his career was devoted to Counter Terrorism, Close Protection, covert operations, and working in hostile environments. Mr. Perkins has made contributions concerning security measurements in businesses in Asia, Africa, and the Gulf Region. He is based in the Philippines and has worked on world-wide assignments. His focus has been on businesses that have needed high risk security. OBJECTIVE: I am seeking the opportunity to utilize my talents and experience to work in high risk security projects where I may be in a position to plan, design, develop, implement, and evaluate the security of corporations. Enhanced the security program in China, in various areas: Threat Assessment; Security Management Plan; Emergency Evaluation Plan; Operating Procedures; Kidnap and Ransom Plan, and Close Protection Team Training. Managed the security for a joint Australian/Philippines company based in the Philippines and was responsible for the safety of 800 employees and the property on site (an island that has insurgency

Evaluation of Bretton Woods Institution’s Influence on the Sovereign Decision Making Essay Example for Free

Evaluation of Bretton Woods Institution’s Influence on the Sovereign Decision Making Essay Truly our global economy works in complexity as various collaborations and interrelationships happens between countries around the globe. Because of the interaction of different economies, Bretton Woods Institutions were established to guide those developing countries towards the attainment of impressive economic growth through the assistance of developed countries. Two of the major organizations under the Bretton Wood Institutions would be the World Bank and International Monetary Fund which provides research and financial services to developing countries to boost the economic activity of developing countries. Despite of the said gains that World Bank and International Monetary Fund offers to developing countries, a lot of debates concerning the real effects of such â€Å"intermediation† of WB and IMF happening on various parts of the globe. In this regard, the main question that this paper will about to answer would be: what are the effects of Bretton Woods Institutions programs on the sovereignty of developing countries and would there be really benefits that can be derived by developing countries on such existence of international institutions in the long run? These are some of the questions that we will uncover by the end of this paper. One of the main programs of World Bank and IMF for the developing countries would be to lend funds that can be used for economic development such as building of various infrastructures like roads and bridge that are essential to attract more foreign investors (Fischer et al 2003: 4). Aside from this, both of the identified international institutions provides research assistance as to how to deal with various economic problems such as poverty, high inflation and unemployment rate as well as stabilizing financial sector of the economy. But the only problem with IMF and WB would be their policy-conditional lending wherein they demand reforms on various economic policies of developing countries like lower tariff rate for United States or higher tax discount on foreign investors from developed countries in exchange for funds. Therefore, to some extent, IMF and WB, influences the economic policies of developing countries by requiring the latter to comply first on IMF and WB’s policy reforms before granting those financial aids. Since it is the government that makes economic policies, sovereignty is now at stake every time developing countries borrow money to MF and WB since the government becomes powerless from the demands of IMF and WB, and just let these international institutions to change whatever economic policies that is currently being implemented. For the past two decades, IMF and WB have been able to influence every developing country around the globe. Lending money serves as the powerful tool of IMF and WB in successfully penetrating the sovereignty of a given developing country in exchange for funding. In the short run perspective, every one would agree that IMF and WB are of great help for developing countries. But in the long run, due to their interventions on economic policies of developing countries, there is a tendency that the policy-conditional lending of IMF and WB would not fit to the nature of economic activities a certain country has thereby will only cause instability in the next coming years. In this regard, it is already clear that the policy-condition lending of IMF and WB would only provide short lived benefits for the economy of developing countries since negative effects of the said intervention would offset all those benefits. It would be better if IMF and WB would minimize its interventions on economic policies of developing countries to give room for the latter to have sustainable economic development.

Social War :: Personal Narrative Essays

Social War "That's her, that's the new girl. That's Holly Bennett. She is going to be in our group and not theirs," Mandi told us, as Holly shyly made her way over to the teachers desk. Our regular gang was sitting in the middle of 8th grade English. We were all seated in a circle in the back corner of the old, smelly classroom. Our "enemies," as we called them, were seated in the opposite corner. Mandi, Summer, Kristi, Lindsey, Anna and I were all pretty close friends then. It seemed like you had to be in one of two groups, ours or theirs, to even be talked to by everybody else. Our "enemies," were more or less what you might call the "preppies". They were the few who could get the boys to do whatever they wanted, had lots of high school friends, and could look at the teacher the right way, to get an A on their reports. We got along fine with them, except when a new girl came into our class. The new girls always seemed to start a cold war between us. Last time, we tried everything to get the new girl, Kristi, to hang out with us instead of the preps. We ended up "winning" Kristi over, which made the new meat worth even more. As Mrs. Gallegos, our elderly, over weight teacher, was introducing Holly, many thoughts went racing through our heads. I think we were all pretty much thinking along the same lines, "She's ours." As Holly took a seat over near the door, we began conversing among ourselves. Holly was skinny, tall, had brownish hair and seemed to be very shy. This made several things easy for us. Most of the people in our group were skinny and tall, so that meant we could share clothes amongst ourselves and now Holly could too. As we were planning on how to make Holly ours, I glanced across the room, and saw that our enemies were doing the exact same thing, planning. I told the other girls to look over at them, and then decided that we should first tell them not to even bother with trying to win Holly over. We, after all, had won the last girl, which made the ratio from our group to theirs, 6 to 4.

Students Need a Multicultural Classroom Essay -- Argumentative Persuas

Students Need a Multicultural Classroom I can identify with the multicultural concept of the classroom because I am African American, a woman, and a soon to be a teacher. This subject is one that is of extreme importance. The multicultural classroom is a learning environment that should be most effective because of the simple fact that it should encompass everyone. As a future teacher one of my goals for my classroom is to make it as diverse as possible. Not only because it should be a standard operating procedure, but because I feel students will be able to learn more effectively in an environment where they feel that their heritage is included. The definition of multiculturalism in Webster's Dictionary is "the existence, recognition or preservation of different cultures or cultural identities within a unified society." Therefore with this definition in mind a multicultural classroom is one that is the sum of all these things. A multicultural classroom is a learning environment that strives to reach all of its students, especially those of non-dominant ethnicities. In this environment students learn about the curriculum as well as their own cultural history. The aim of multicultural education is to ensure equity in education for all students and to help empower young people to make the world a better place both individually and collectively (Bigelow, 1993). Multicultural education is designed to help all students reach their full potential. Just about all teachers should have a desire to teach in a multicultural class because most classes in the United States of America contain at least one or two students of a differen t race or cultural background. This should not be considered a problem, but an asset because h... ...icultural Education: Development, Dimensions, and Challenges." Phi Delta Kappan. 75 (1), 22-28. Banks, J., and McGee, C. A. (Eds.). (1989). Multicultural Education: Issues and Perspectives. Boston: Allyn and Bacon. Bigelow, W. (1993). "Limits of the New Multiculturalism: The 'Good' Children's Literature and the Quincentenary." Unpublished manuscript. Available from NECA. Dietrich Fairtest. (1990). Standardized Tests and our Children: A Guide to Testing Reform. Massachusetts: National Center for Fair and Open Testing. Greenfield, E., and Little, L. J. (1979). Childtimes: A Three Generation Memoir. New York: Harper Collins. Hughes, L. (1960). The Dreamkeeper and Other Poems. New York: Alfred Knopf. Lee, E. (1993). "Strategies for Building a Multicultural, Anti-racist Curriculum." Presented at the Books Project Seminar, Washington, DC, May 8, 1993.

PACCAR System Lab Essay

1. Why did PACCAR commit such a large amount of resources to electronic systems during the recession? PACCAR decided to commit such a large amount of resources to electronic systems during the recession because they knew it was something they needed to introduce in their company to stay competitive. It also would help their staff with smart technology as it relates to navigation and engine performance. PACCAR knew that with these upgraded systems they could both have better intelligence for their customers as well as better navigation and output readings for their drivers. Even though it was during a recession, PACCAR saw this as an opportunity to do some in house improvements. 2. What are the beneï ¬ ts of PACCAR’s new navigation system and diagnostic system to truck drivers? The benefits of PACCAR’s new navigation system and diagnostic system to truck drivers are abundant. With the new diagnostic system drivers can keep an eye on anything wrong with their truck and with new software updates to only add gauges, it seems like drivers will be able to see a small problem and fix it before it becomes a bigger problem. The new navigation system shows drivers heights of bridges, weight limits on bridges, rest stops, weigh stations, and anything else a driver may need. As we all know it is hard navigating somewhere you’ve never been before. With this navigation system the driver doesn’t have to worry about any height or weight issues because the system knows any restrictions. 3. What are the beneï ¬ ts to PACCAR of collaborating with outside companies in building new systems? Some benefits to PACCAR collaborating with outside companies in building new systems are that they have an already knowledgeable group working on the new systems and that they, in turn, get taught that knowledge and can take on  the responsibility of upkeep and updating the system after it has been integrated. When you are not an expertise in software development and things like that, trying to just do everything in house can be just as, if not more expensive as getting someone to do it that knows what they are doing. Not only that, but if you mess something up, you may not even realize it until it is way too late, causing more problems. Also what better way to learn then from watching and working with someone that is an expert in the field. By gaining all of that experience and know how, PACCAR can now create updates and fix issues on their own without having to outside consult anymore, unless it is necessary. 1. Describe the reasons that Hilton decided to collaborate with IT partners rather than develop its own information systems in house. Hilton decided to collaborate with IT partners rather than develop its own information systems in house because they knew what a huge undertaking developing its own information systems would be. Hilton had different business it needed to deal with and it had no real knowledge of the IT world, so it needed some help. We know it was a huge undertaking because they asked five different companies to run five different parts of their IT. This leaves Hilton the ability to run its business and not have to worry about things like IT. 2. What are the problems associated with collaborating with ï ¬ ve large strategic IT partners? Provide speciï ¬ c examples to support your answer. Some problems associated with collaborating with five large strategic IT partners would be each company has its own strategy. For example, IBM and Microsoft do a lot of the same things, so how does Hilton decide who runs what, or who has power to adjust things over the other. Does IBM run all the data collection and storage with its server knowledge or does Microsoft because Hilton is using their software. At the same time, all of this is done wirelessly, so when there is a problem, who do we contact? The network provider, who is AT&T, or the server provider IBM. It can get tricky, but I am sure Hilton has a team that sorts these type of problems out.

The eNotes Blog The Country Bunny and the Little Gold Shoesor Feminist Bunnies,Unite!

The Country Bunny and the Little Gold Shoesor Feminist Bunnies,Unite! The Country Bunny and the Little Gold Shoes  was one of my very favorite books when I was a little girl in the early-mid (cough) 70s. I didnt really know it then, but this engaging tale of a single mother bunny who works her way from the lowly ranks of a worker to becoming the Easter Bunny, champions feminist ideals. From the time the protagonist bunny is a little girl, she insist that she  will  become an Easter bunny, despite the people who doubted her and despite the fact that   Easter bunnies were, and had  always been,  boys. For years, the young girl bunny practiced. But then one day much to her surprise, there were twenty-one cottontail babies to take care of. And the other, older, boy bunnies laughed at her and said, What did we tell you? Only a country bunny would go and have all those babies! Now go take care of them and leave the the Easter Eggs to great big men bunnies like us! For a while, the mother puts her dream away. But as soon as the children get big enough, she gives them all special chores to do. Everyone is finally able to take care of the home while she, once again, pursues her dream. There are trials and set backs, like a twisted ankle, but the tenacious mother overcomes them all. She fulfills her dream of being an Easter bunny, her children are FINE and better FOR having a mother who is happy and fulfilled. In the early and mid-seventies, none of these messages seemed particularly radical to me. After all, Second Wave feminism was in full swing and all of the ideas in Du Bose Haywards story were ones I heard all the time. Maria on Sesame Street sported a tool belt, Helen Reddy (God help us) was belting out I Am Woman, Hear Me Roar (Yes, really, young ones.) I saw Gloria Steinem on television and on the covers of magazines at the checkout counter. Several of my teachers were called Ms., not Mrs. or Miss and I didnt think it odd. BUT this quiet little book was written not in the 1970s, but in 1939. You might better know Du Bose Heyward for the adaptation of his novel  Porgy,  which became the Broadway sensation,  Porgy and Bess.    Put  that  in your corn cob pipe and smoke it, Peter Rabbit!

Free Essays on True History Of The Kelly Gang

Scott Turner Peter Carey’s Creation of the Oedipal Complex Peter Carey has often been known for weaving intricate patterns of literary devices into his novels but he truly outdoes himself in his award winning novel, True History of the Kelly Gang. Along with many other literary strategies, Mr. Carey ingeniously incorporates a classic case of the oedipal complex into the life of famous bushranger Ned Kelly. The life choices of Ned Kelly from boy to outlaw explain themselves solely through Ned’s relationship with his mother and his own oedipal complex. Reviewers notice the extreme example of the oedipal complex and note its exception: â€Å"But it’s from Carey that he got his mother complex† (Jones 1). A brief explanation of the oedipal complex is: â€Å"in psychoanalytic theory, a son’s unconscious sexual love for his mother and his subsequent hostility and jealousy toward his father† (â€Å"Academic Press† 1). Ned’s complex runs much deeper than previously defined and is true evidence that Peter Carey intentionally afflicts Ned. This is confirmed as Carey addresses all criteria of the oedipal complex in the novel. Although the oedipal complex is presumed to be inherit in all children, the complex blossoms as a product of environment. â€Å"It’s easy to look at this boy as a product of his class and circumstances; one more example of what happens when you imagine you can change your penal colony into a decent nation† (McCrum 1). Reviewers also notice that Ned is truly a product of his circumstances and therefore susceptible to external factors on his behavior. The oedipal complex is most common in children who are exposed to intimate relations between their mother and father (Human Behavior 896). There is no doubt that Ned is continually exposed to the intimate workings of his mother’s relationships, whether they be between her and Ned’s father or between her and one of her suitors. The financial state of Ne... Free Essays on True History Of The Kelly Gang Free Essays on True History Of The Kelly Gang Scott Turner Peter Carey’s Creation of the Oedipal Complex Peter Carey has often been known for weaving intricate patterns of literary devices into his novels but he truly outdoes himself in his award winning novel, True History of the Kelly Gang. Along with many other literary strategies, Mr. Carey ingeniously incorporates a classic case of the oedipal complex into the life of famous bushranger Ned Kelly. The life choices of Ned Kelly from boy to outlaw explain themselves solely through Ned’s relationship with his mother and his own oedipal complex. Reviewers notice the extreme example of the oedipal complex and note its exception: â€Å"But it’s from Carey that he got his mother complex† (Jones 1). A brief explanation of the oedipal complex is: â€Å"in psychoanalytic theory, a son’s unconscious sexual love for his mother and his subsequent hostility and jealousy toward his father† (â€Å"Academic Press† 1). Ned’s complex runs much deeper than previously defined and is true evidence that Peter Carey intentionally afflicts Ned. This is confirmed as Carey addresses all criteria of the oedipal complex in the novel. Although the oedipal complex is presumed to be inherit in all children, the complex blossoms as a product of environment. â€Å"It’s easy to look at this boy as a product of his class and circumstances; one more example of what happens when you imagine you can change your penal colony into a decent nation† (McCrum 1). Reviewers also notice that Ned is truly a product of his circumstances and therefore susceptible to external factors on his behavior. The oedipal complex is most common in children who are exposed to intimate relations between their mother and father (Human Behavior 896). There is no doubt that Ned is continually exposed to the intimate workings of his mother’s relationships, whether they be between her and Ned’s father or between her and one of her suitors. The financial state of Ne...

B-25 Mitchell in World War II

B-25 Mitchell in World War II The evolution of the North American B-25 Mitchell began in 1936 when the company began work on its first twin-engine military design. Dubbed the NA-21 (later NA-39), this project produced an aircraft that was of all-metal construction and powered by a pair of Pratt Whitney R-2180-A Twin Hornet engines. A mid-wing monoplane, the the NA-21 was intended to carry a payload of 2,20o lbs. of bombs with range of around 1,900 miles. Following its first flight in December 1936, North American modified the aircraft to correct several minor issues. Re-designated the NA-39, it was accepted by the US Army Air Corps as the XB-21 and entered into competition the following year against an improved version of the Douglas B-18 Bolo. Further altered during the trials, the North American design proved to have consistently superior performance to its competitor, but cost significantly more per aircraft ($122,000 vs. $64,000). This led to the USAAC passing on the XB-21 in favor of what became the B-18B. Development Utilizing the lessons learned from the project, North American moved forward with a new design for a medium bomber which was dubbed the NA-40. This was spurred on in March 1938 by USAAC circular 38-385 which called for a medium bomber capable of carrying a payload of 1,200 lbs. a distance of 1,200 miles while maintaining a speed of 200 mph. First flying in January 1939, it proved under-powered. This issue was soon remedied through the use of two Wright R-2600 Twin Cyclone engines. The improved version of the aircraft, the NA-40B, was placed into competition with entries from Douglas, Stearman, and Martin, where it performed well but failed to secure an USAAC contract. Seeking to take advantage of Britain and Frances need for a medium bomber during the early days of World War II, North American intended to build the NA-40B for export. These attempts failed when both countries elected to move forward with a different aircraft. In March 1939, as the NA-40B was competing, the USAAC issued another specification for a medium bomber requiring a payload of 2,400 lbs., range of 1,200 miles, and a speed of 300 mph. Further revising their NA-40B design, North American submitted the NA-62 for evaluation. Due to a pressing need for medium bombers, the USAAC approved the design, as well as the Martin B-26 Marauder, without conducting the usual prototype service tests. A prototype of the NA-62 first flew on August 19, 1940. Design Production Designated B-25 Mitchell, the aircraft was named for Major General Billy Mitchell. Featuring a distinctive twin tail, early variants of the B-25 also incorporated a greenhouse-style nose which contained the bombardiers position. They also possessed a tail gunner position at the rear of the aircraft. This was eliminated in the B-25B while a manned dorsal turret was added along with a remotely operated ventral turret. Around 120 B-25Bs were built with some going to the Royal Air Force as the Mitchell Mk.I. Improvements continued and the first type to be mass-produced was the B-25C/D. This variant increased the aircrafts nose armament and saw the addition of improved Wright Cyclone engines. Over 3,800 B-25C/Ds were produced and many saw service with other Allied nations. As the need for effective ground support/attack aircraft increased, the B-25 frequently received field modifications to fulfill this role. Acting on this, North American devised the B-25G which increased the number of guns on the aircraft and included the mounting of a 75 mm cannon in a new solid nose section. These alterations were refined in the B-25H. In addition to a lighter 75 mm cannon, the B-25H mounted four .50-cal. machine guns below the cockpit as well as four more in cheek blisters. The aircraft saw the return of the tail gunner position and the addition of two waist guns. Capable of carrying 3,000 lbs. of bombs, the B-25H also possessed hard points for eight rockets. The final variant of the aircraft, the B-25J, was a cross between the B-25C/D and the G/H. It saw the removal of the 75 mm gun and the return of the open nose, but the retention of the machine gun armament. Some were built with a solid nose and an increased armament of 18 machine guns. B-25J Mitchell Specifications: General Length: 52 ft. 11 in.Wingspan: 67 ft. 6 in.Height: 17 ft. 7 in.Wing Area: 610 sq. ft.Empty Weight: 21,120 lbs.Loaded Weight: 33,510 lbs.Crew: 6 Performance Power Plant: 2 Ãâ€" Wright R-2600 Cyclone radials, 1,850 hpCombat Radius: 1,350 milesMax Speed: 275 mphCeiling: 25,000 ft. Armament Guns: 12-18 Ãâ€" .50 in (12.7 mm) M2 Browning machine gunsBombs: 6,000 lbs. max. or 8 x 5 rockets 3,000 lbs. bombs Operational History The aircraft first came to prominence in April 1942 when Lieutenant Colonel James Doolittle used modified B-25Bs in his raid on Japan. Flying from the carrier USS Hornet (CV-8) on April 18, Doolittles 16 B-25s struck targets in Tokyo, Yokohama, Kobe, Osaka, Nagoya, and Yokosuka before flying on to China. Deployed to most theaters of the war, the B-25 saw service in the Pacific, North Africa, China-India-Burma, Alaska, and the Mediterranean. Though effective as a level medium bomber, the B-25 proved particularly devastating in Southwest Pacific as a ground attack aircraft. Modified B-25s routinely conducted skip bombing and strafing attacks against Japanese ships and ground positions. Serving with distinction, the B-25 played key roles in Allied victories such as the Battle of the Bismarck Sea. Employed throughout the war, the B-25 was largely retired from frontline service at its conclusion. Though known as a forgiving aircraft to fly, the type did cause some hearing loss problems among crews due to engine noise issues. In the years after the war, the B-25 was used by a number of foreign nations.

Movie reflaction 2 Essay Example | Topics and Well Written Essays - 250 words

Movie reflaction 2 - Essay Example In other words, there are parts of social life that are perfectly normal, but from a certain perspective the main character should be seen as a person who struggles with a mental health disorder, though it is not vivid at first. Another important point that is made in the film is the contribution to science that is made by people who are different. This is particularly seen in the first scenes, when the character that is played by Russell Crowe is admitted to the university: he is undeniably apt, but awkward around other people. At a party which was held in the university he argues with one of participants, noting that despite being a scientists, the latter is accustomed to making mistakes, implying imperfections of his publication that he read earlier. One should note that the issues which were mentioned above might have a significant influence on the society. For example, if the latter draws a strict line between what should be seen as normal and deviant, those who belong to the second group will be oppressed. In addition to that, if the main character had been recognized as mentally ill he would have never been able to make his valuable contribution to science and such a beautiful mind as his would have been lost forever for the

Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Communication - Research Paper Example A home-maker can get cooking lessons as well as learn website designing, managing her kids and household. This surely indicates the capacity of online learning in changing lifestyles. The technology of ‘online learning or e-learning’ has reconstructed the perception of learning and education. Online learning is a concept that keeps evolving into more comprehensive modes of facilitating the learning experience with the help of new technologies. As online learning also includes different types of learning processes like instructor-led, blended and self-paced, it has become the most sought after medium for knowledge acquisition. This new age learning platform has indeed created a tremendous impact on learning and development across professional and academic fields. Online learning or e-learning modules are implemented in work places for training purposes as well as in the academic world for comprehensive and experiential learning. It has also given way to a competitive know ledge and learning industry. Definition of Online Learning Online learning or e-learning is a systematic process of delivery of instructional material and the assessment of learners with the help of internet tools and resources (Michigan Merit Curriculum, p 1) and tailored to meet the needs of the individual or the organization (Learning Solutions, p 2). The learning system can best be understood by asking the three essential questions: 1. What is online learning? 2. How is it different from actual classroom learning? 3. Why has online learning become popular? What is online learning? Online learning is learning provided by the digital medium or the computer. It is a deviation from the real time classroom learning experience where the medium of knowledge delivery is the teacher or the instructor. However, nowadays, online learning too provides the option for instructor facilitated learning sessions. But an instructor led virtual session is way different from the real classroom learn ing experience. What does it do? Online learning is all forms of learning that take place via electronic medium; hence it is also called e-learning. The focus of online learning is to make the learning process effective and interesting so that the learner gets curious and drawn to participation in the learning activities. Keeping to the objective of the learner-centric model, online learning integrates different learning styles for different learners for easy and stress free learning experience. An online learning module includes audio, video and text options to deliver the learning content and the lesson is so planned that it gives ample scope for learners to stay active throughout (Learning Solutions p4). How is online learning different from its older counterpart classroom learning? The difference lies in the medium of delivery, which is the biggest factor in understanding the learning system. To access online learning or be part of this learning industry, one has to understand t he conditions that work for effective learning to take place through this digital medium. For instance, one is participating in an online training session conducted by an instructor in a collaborative learning environment along with the facilities of hearing and seeing the instructor through video-conferencing. In this case, the learner can see, hear and interact with the instructor just like in a real classroom. Apparently there seems to be no difference between the two modes of learning but obviously the difference is in the

Labor Turnover in HK's Hospitality Industry Essay

Labor Turnover in HK's Hospitality Industry - Essay Example There is no denying that each manager in the hospitality industry wants to control the rate of employee turnover in order to ensure the stability of their organization. Managers have also found that hiring and training new employees cost more than retaining and promoting current employees. Employee turnover can cause bad effects, not only the cost of training and be hiring but in other areas as well. The hidden costs to the company are even greater due to bad customer service, poor brand projection, lower morale in the organization, loss of experience and lack of building a corporate legacy (Branham, 2000: 93). The hospitality industry depends on the relationship between customers and employees, because the employee is on the front line serving the customer directly. One expert points out: ‘the hospitality industry is one in which there is a high need to ensure customer loyalty as when a customer experiences good quality service, he tends to visit the same hotel again. However, if the employee turn over is fast, there is difficulty in building the customer loyalty as well as the quality of service.’ (Marder, 2006) Sometimes even some loyal customers can be swayed to switch to a competitor’s business because a senior employee quit. In fact, this is especially true for the banquet and event services. Another problem is when senior employees, like managers or supervisors, jump to other organizations they might be disclosing some confidential information to their competitors. These techniques can range from training to recipes. The conclusion about the control the rate of employee turnover is very important due to the high rate of employee turnover impacting the delivery of efficient services in hotels and restaurants. The trend of employee turnover should be investigated to enlighten managers about the value of retaining employees.  

Applying Systems Thinking to a Public Health Issue Essay

Applying Systems Thinking to a Public Health Issue - Essay Example Communicable disease control and prevention comprises quarantine and isolation, preventive measures, immunization, early interventions, which include public health education, antimicrobial treatment, and other measures. Effective efforts in the control, and prevention of communicable diseases rely on the understanding of the agent causing the disease within the population. This includes the reservoirs, the characteristics, the method of departure of the agent from the sources, the transmission mode of the agent, the method of entry of the agent into the host and the vulnerability of the host to the agent. The use of systems thinking in this program would assist in breaking down barriers between different departments by providing effective ways of solving problems. In order to solve problems effectively, it is critical to identify the real cause of the problem along with the means of solving this problem. Systems thinking emphasizes on the need to focus on the large picture or the systems and structures that cause the occurrence of the problem rather than the behaviors and events related to the problem (Scott, 2006, p.404). This approach of systems thinking ensures effective solving of problems. Systems’ thinking also supports effective communication between the departments thereby integrating the roles between these departments and improves the functionality of the whole organization. It is also imperative that systems thinking provide a more effective leadership platform within the organization as well as the different departments. Effective leadership implies that authority within the organization and in extension; the different departments within the organization are well defined. This helps in providing directions to the individuals within departments and setting out clear departmental rules. Moreover, systems thinking support a more effective planning process that provides

The relevance of Mutual Funds & their development over time Literature review

The relevance of Mutual Funds & their development over time - Literature review Example Whereas no legal definition exists for the phrase â€Å"mutual fund†, it is regularly used to refer only to those combined vehicles mostly under regulation and that the general public can buy. Mutual funds are at times known as â€Å"registered investment companies† or â€Å"registered companies†. It is important to note that hedge funds cannot be called mutual funds since they primarily cannot be bought by public (Bogle, 2010). Open-ended funds-these are funds that are accessible for subscription and therefore can be redeemed on a constant basis. These types of mutual funds are usually accessible for subscription all through the year and hence investors can trade the units at NAV correlated prices. Open-ended funds lack a fixed or a definite maturity date and one of the key aspects of them is liquidity. Close-ended funds on the other hand are funds that have a defined or definite maturity period such as 3 to 6 years. Close-ended funds are thus open for subscription for a particular period at the point of first launch. Normally, these funds are usually listed on a renowned stock exchange (Northcott, 2009). Interval funds-these funds merge the aspects of close-ended and open-ended funds. Interval funds can be traded on stock exchanges and are usually open for redemption or sale at preset intervals on the existing NAV. The following are types of funds that are on the basis of investment objectives. These include; Equity/growth funds-these funds invest a main part of their corpus in stocks and represent the biggest class of mutual funds. Nevertheless, there are numerous kinds of equity funds since there are several various kinds of equities. Equity funds can be categorized on the basis of either the size of the firms invested in or the manager’s investment style. They can be classified as value, growth and blend. Value in this case may

Applying Systems Thinking to a Public Health Issue Essay

Applying Systems Thinking to a Public Health Issue - Essay Example Communicable disease control and prevention comprises quarantine and isolation, preventive measures, immunization, early interventions, which include public health education, antimicrobial treatment, and other measures. Effective efforts in the control, and prevention of communicable diseases rely on the understanding of the agent causing the disease within the population. This includes the reservoirs, the characteristics, the method of departure of the agent from the sources, the transmission mode of the agent, the method of entry of the agent into the host and the vulnerability of the host to the agent. The use of systems thinking in this program would assist in breaking down barriers between different departments by providing effective ways of solving problems. In order to solve problems effectively, it is critical to identify the real cause of the problem along with the means of solving this problem. Systems thinking emphasizes on the need to focus on the large picture or the systems and structures that cause the occurrence of the problem rather than the behaviors and events related to the problem (Scott, 2006, p.404). This approach of systems thinking ensures effective solving of problems. Systems’ thinking also supports effective communication between the departments thereby integrating the roles between these departments and improves the functionality of the whole organization. It is also imperative that systems thinking provide a more effective leadership platform within the organization as well as the different departments. Effective leadership implies that authority within the organization and in extension; the different departments within the organization are well defined. This helps in providing directions to the individuals within departments and setting out clear departmental rules. Moreover, systems thinking support a more effective planning process that provides

Knowledge management Research Paper Example | Topics and Well Written Essays - 2500 words

Knowledge management - Research Paper Example This will include the definition of knowledge management, and the reason for this concept receiving so much importance. Also, since it a term which is open to interpretation, the definition will state the interpretation of a few authors as well. After this, the paper will narrow the concept down to the usefulness of knowledge management in the corporate world. It will take a hypothetical situation in which a company is experiencing several threats and difficulties in operating, due to both internal and external factors, which any ordinary business would experience in the face of a competitive industry. These difficulties will be pertaining to several areas, such as those from the macro (external) environment, like legal, political, technological, and social issues. Furthermore, the paper will elaborate on the competitive (internal) environment of the industry, which refers to directly related parties to the company, such as customers, supplies, new entrants, and competing firms withi n the industry. The paper will discuss problems, which this hypothetical company may face in the competitive environment. Finally, the paper will delve into a discussion of how and why a company can implement the use of knowledge management to such problems, for a successful and feasible solution. How would business community benefit from knowledge management? Often, the question that arises when such new techniques is that how would the technique bring about positive change? What factors will it help influence, and whether the effect is multifold? This paper states the answer of this question in detail. It elaborates later on, on the advantages that are stated below, explaining the benefit of implementing knowledge management to the business community. Currently, a majority of firms are under pressure due to the various market forces working against them, creating competition, problems, and challenges. Quite a few experts agree that knowledge management is an advantageous solution to some of these problems, in the following summarized ways. The first way in which knowledge management can help a company is by aiding in reducing the operational costs. This is it teaches the management things which they have not yet learned through their own work experience, including how to make the workplace operate with maximum efficiency. Secondly, this collaboration in between people with different experiences, coming from different departments, improves the quality of work. Thirdly, it can help greatly decrease the employee turnover rates of companies, which can often get out of hand and cause major expenditure for the company. This is because knowledge management helps the employee with their growth as employees and in their careers. Moreover, with knowledge management, the departure of key personnel from a department would not lead to a slowdown, because the remaining employees would be educated about how to react. Fifthly, this increased expertise would lead to a major increase in sales and customer satisfaction rates. Finally, knowledge management can serve the company as its competitive advantage in the industry. Research Findings The industrial revolution brought a large change to this world. Before it, everything was simple, uncomplicated. However, since after it, leading up to this very day, the following technological revolutions have no doubt, left each person with a handful to remember. Whether it is about management, human

Demand Elasticity of Luxury Automobiles Essay Example for Free

Demand Elasticity of Luxury Automobiles Essay 1. Introduction â€Å"As long as there is a society, there will always be fashion†. It was not surprised a fashion brands, especially a luxury fashion brands became a national treasure which effect the issues in business, political and social area in European countries. Since the Hermas established in 1837, a special development strategy model has formed and matured in European luxury group. Daniele de winter, the CEO of Daniele de Winter Cosmetics state that â€Å"the secret of successful fashion management is a complete blend of creative genius and business management acumen, skill and resourcefulness†. The develop strategy is the key issue for a successful luxury fashion company. With the development of economy and the increase of income, more and more luxury fashion companies expand their business into Asia- Pacific region, especially the Hong Kong and mainland China market. According to the annual report of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and other luxury fashion companies, the sale revenue of Asia- Pacific region accounts for more than 30% of the Group total revenue. The Change of Global Luxury Fashion Market The word â€Å"luxury† origin from Latin word â€Å"luxuria†, which means an item that â€Å"is expensive and enjoyable but no essential (Waite, 2012)†. In 186 BCE, the victory of army of Gnaeus Manlius Vulso brought such overseas luxury as bronze couches, and costly cloth spreads into Rome. For some Roman historians, the triumph of Vulso marked as the beginning of luxury industry in Europe. With the development of centres, modern luxury fashion industry has become a cross-sectors industry which offers high price goods and service for target consumers. However, in the space of two decades, the modern luxury market has changed beyond recognition. The narrow range of need and demand of target consumers and the exclusive- distribution channels, represented by French Fashion, have been replaced by a mass industry, accompanied by expansion brands with an affordable price by a wider range of consumers. Since the beginning of 1990s, the luxury industry has been recognised and restructured by designers and the fashion designers become the creator of art. According to the statistics from France Economic and Social Council in 2008 (France Economic and Social Council, 2008), with the strategy of â€Å"physical shop/ store† and expansion brands benefit seven million euros. Depending on the diversion and internationalisation, the luxury industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates new products. The French luxury manufacture gets a successful on brand art by purchasing crystal brand Saint Louis and Silversmith Puiforcat. Similarly, Richemont Family, the main competitor of French brand, also control numbers of brands, such as Carites, Baume Mercier and Van Cleef Arpells. The second change of luxury industry is the transformation from the handmade custom to industrial standardisation. Taking LVMH as example, there are three cores of product, as wines and spirit, luggage and leather, and fashion and perfume industry. The famous brands in luxury world, like as Moet Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, standardise the products like other heavy industries. Along with the profit-seeking financial logic, the marketing and the product standardisation become the major notion with the concept of large-scale product. In the new centre, the concept of luxury industry and the demand of consumers are changing all the time. â€Å"Heritage and Prestige† is the landmark of lots of luxury brands and the enduring value of numbers of particular brands. Comparing with the old style luxury brand â€Å"which used to be a heritage brand† (Coste-Maniere, et al. , 2012), the new concept of luxury, developed by Louis Vuitton and Burberry, means accepted by more consumers. For the occasional customers, they just enjoy the â€Å"right of luxury† in physical store against with the traditional customer-exclusive. In the new era, increasing the number of customers buy the fashion product they could afford, rather than become the royal consumer due to the high price. Consequently, emphasis of consumer need and the competitive advantage means centralising the core value and expending brand boundary simultaneously. 2. 2 The Development Strategy Model of Luxury Fashion Brand The luxury fashion brand originate in European countries which have plentiful historical and cultural background. With the development of servial centres, the luxury fashion industry in European, American and Japanese have become mature and standarlisation. Under this circumstance, the strategy of luxury development in western countries centralize on the brand expansion, striving for the core products and development of brand reputation. 2. 2. 1 Brand Expansion: the Foundational Strategy Under the press of financial-seeking strategy and the changeable of luxury market, the old style luxury fashion brand faces the challenge of development in the mature market in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational strategy for a large number of luxury fashion corporates, which offer a new opportunity to stress the brand image, the most significant assets for a luxury fashion company. (Albrecht, et al. , 2013; Uggla Lashgari, 2012; Hoffmann Coste-Maniere, 2012)Many luxury companies breakthrough the traditional product boundary and expensed their business into new market segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres: ready-to-wear industry as well as jewellery market (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of fashion products including leather goods, shoes, ready-to-wear, watches, jewellery and other products. (PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional area. For example, the luxury jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani provide different products from books, furniture and chocolates to restaurants, bars and spas. The another Italian luxury brand, Roberro Cavalli, famous for its fashion apparel for young generation, offer wine and vodka as well as run coffee bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2. 2 Striving for the Core: The Product Strategy For a global corporate, it is common rules of development depend on the core production or service and then diversification. However, even as diversification, the excellence core production and the strongest sectors within the luxury brands continued to earn the majority of its profits from the traditional products. (Ahrendts, 2013; Beverland, 2005; Miller Mills, 2012). For luxury consumer, they expect to acquire a honorable brands and product so that they emphase on the value of core heritage. The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The turning of Burberry from a ageing British brand to a global luxury brand is a successful product strategy transition. Before 2006, through in a burgeoning global market. Burberry faced a low growth at a rate of 2 percentage every year and two competitors – LVMH and PPR had more than 12 times and 16 times Burberry’s sale revenue. By surving the sectors among Burberry products all over the world, the results indicate the outerwear, as the core, only accourted of 20% of Burberry’s global brand business. Figure 1: the Facts and Financial Statistics of Burberry (Resource from: Burberry, Yahoo Finance) [pic] After brainstorming and formalizing from the administrative board, the New Jersey factore which is making polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat included traditional rainwear and exclusive waterproof gabardine. Burberry also hire Christopher Bailey as the global designer for innovation of core products. The facts and financial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the decision to focus on the heritage opened up a wealth of creativity. By the end of 2012, the sale revenues and operating income had doubled than previous 5 years, achieving $3 billion and $600 billion respectively. (Burberry, 2007; Burberry, 2012) 2. 2. 3 The Brand Reputation: The Brand Strategy The brand is the most valuable part of luxury goods and the motivity of luxury consumption. Once separating from the luxury brand, the goods is the ordinary one. Every successful company sees the brand as the most valuable fortune. they use the advanced marketing logic and marketing operation to motivate the development, explore approaches to express the value and connotation of brands to luxury consumers and attract the royality of customers. As a tool of art, a carrier of history, and a spirit of classic, building-up a high quiality reputation is brand strategy for luxury companies. Since founded in 1847, Cartier, as one of the most established name in the jewellay market, is the reference of ture and timeless luxury. Designing by Cartier, the product distinguishes itself by the unique skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour l’Art Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most of luxury brands come from the centre of Renaissance 2. 3 The Features of Chinese Luxury Market Chinese market places the second place in the world of luxury consumption, surpassing the United States since 2008. Along with Japan, China is the strongest market with the increasing demand of 20 percentages. The consulting report from Glob Advantage estimate there are 18 thousand billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in today’s China (Degen, 2009), which have the strong purchase power and need of luxury fashion industry. Even with the influence of the financial crisis, the sale revenue of luxury fashion in the mainland China rose by 16 percent, reaching about 64 billion RMB. The market research about Chinese market laid a foundation for the development and expansion strategy of luxury brands. The shifting attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three characteristics drive the global strategy of development for luxury brands. Figure 2. According to the survey of McKinsey Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to luxury and feel comfortable to purchasing luxury products. The rich consumers which income over 300,000 RMB continued occupy the majority of the luxury purchase. Meanwhile, the statistics show that, the upper middle class (between 100,000 RMB and 200,000 RMB), which account for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth opportunity. 2. 3. 1 The increasing number of overseas travel. In the information era, Chinese consumers have become more sophisticated than before. With the surge in the number of luxury stores, fashion magazine, the Web official site and the use of social media, Chinese consumers familiar with the luxury brands with the help of Internet, overseas travel, and the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3: Where did you purchase your cosmetics in the last 12 months? (Resource from: Global Reach of China Luxury of KPMG) [pic] 2. 3. 2 The increase of new market segmentation The rapidly growth of urbanisation and individual wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and small cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the previous 5 years. In the following years, the luxury consumption in these medium and small cities will achieve the same level with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will arrive at RMB 500 million yuan and account for 76% of whole market. 2. 3. 3 The increasing of Counterfeit goods Love for luxury, preference for counterfeit is a unique phenomenon in luxury consumption in Chinese luxury market. According to a report entitled â€Å"Transnational Organized Crime in East Asia and the Pacific† from Office on Drugs and Crime, almost 70% of global counterfeits luxury goods come from China and the value of counterfeit luxury goods imported into traditional luxury market on the order of $25 billion annually. In a confusion society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which depended on the extenral need rather internal need (Zhang Kim, 2013). For Chinese consumers, luxury brands are somethings â€Å"must to have† for them to reinforce their social status. however, the wealth gap between the rich and the poor in China is the largest all over the world, which offer the passion for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for genuine luxury fashion goods, racked up nearly a quarter fo fake fanciers. 2. 4 The Passion for Luxury Consumption of Chinese consumers China is the second largest luxury market all over the world and attracting the attention of consumption of Chinese consumers. Under the influence of unique economic situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the saving face affected by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2. 4. 1 The â€Å"Bling† Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For many luxury fashion firms, there is not one typical luxury customer in China due to the different habits, different tastes and different income levels. The â€Å"bling† factor or following the whole market trend remains an important factor for the Chinese consumer in luxury fashion market. For example, according to luxury consumer report of Chinese market, almost 60 percent of the respondents in Tier 1 cities including Shenzhen, Guangzhou, Beijing, Shanghai and other Tier 2 cities, stated that the key drivers for luxury consumption is the willingness to pay a product that just is popular or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are about one fifth of customers consider that they will pay the luxury goods that are known and appreciated by the minority rather than the famous one. In terms of China’s unique cultural background, the Chinese consumers consider luxury brand value influenced by Confucianism. In the concept of Confucian, the notion of â€Å"mianzi† is defined as a reputation â€Å"achieved through getting on in through success and ostentation†. (Hu, 1944; Dong Lee, 2007) The traditional cultural understanding and effecting about the face saving becomes the strongest and most conspicuous passion for luxury consumption, which means concerning about the impress to other and the visual display than the level of income. The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong desire and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and â€Å"the right of luxury† in a physical store/shop over purchases of luxury items. Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often careful not to lose face by standing out from the crowed when consuming luxury goods. The general strategy Although the market has its particular features, the development of luxury fashion strategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand extension and production diversification also provide the base of the development in Chinese luxury market. The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a simple of elegance and grandeur as well as the means of fashion and art. The marketing strategy: raising brand awareness. Due to the lower brand awareness and lack of knowledge of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong externally powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, but also sway them making a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, but also help the consumers inform a notion about †luxury goods and luxury lifestyle† and why they should purchase luxury goods and luxury services. The brand building-up develop based not only the advertising on hard paper and television, also included the display on luxury goods exhibition and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods frequently displayed in store. Meanwhile, more and more consumers visiting the exhibition are not an onlooker. The localisation strategy The luxury fashion brand with high brand awareness contain the European and American culture and value which is living standard of high level, the product and design of high quality. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their own value. Respecting to Chinese traditional culture and integrated it into the product value is the essential of luxury fashion business in China. For example, Louis Vuitton setting Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on direction and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The pricing strategy Price is one of the most significant signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fashion goods. As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brand’s prestige. For other items, companies could adjust the price according to the market condition and the inventory in order to long-term brand building. The retailing strategy A stupendous store belongs to the luxury fashion company located in the luxury area build up a sense of important and identified by the market. The luxury fashion positioning enhanced if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the best locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury followers and luxury intellectuals. Meanwhile, the investment on the landmark store is the best and effective way to generate profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce might reduce the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an information exchange channel between luxury fashion brand and Chinese consumers. With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focus of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland China market through the analysis of the change of global luxury fashion brand, overview of Chinese luxury market and the passion for luxury consumption. All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy guide for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the huge gap in a multicultural business environment. First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing cachet of brand value is the core strategy for every luxury corporates. The more loyal consumers may weaken due to the popular brands launched in the market because they choose pay a premium goods that majority and identified by small group. Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in different business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of delivery customization and service and producing bespoke goods. Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main features in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. Based on the research findings, International marketers should setting extension strategy that is coherent with branding, merchandising and global image by serving China’s globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods. For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade current stores and outlets in order to keep consistent with the global image and emphasis on the business in Tier 1 cities. As the market statistics indicated that the luxury counterfeit goods have become the barriers for development in China, including seizing sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to seize fake goods at ports. Working with international national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World Intellectual Property to regional groups like US-focused International Anti-Counterfeits Coalition. Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the â€Å"bling† customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of traditional Confusion value. Targeting different drivers of luxury consumption, managers should have different strategies. For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and repeat customer groups. For the consumers who care about saving face, International luxury fashion markers should draw the outline of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brand’s country of origin, so the Chinese consumers have the confident to identified and distinguished with other mass products. In addition, the package of luxury goods also need to be recognisable in order to fit the moderate and lifestyle associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assistants inspire consumer purchases because of the goods could generate a sense of group belonging and conformity of the elite. Due to the group belonging, a special attention should be given to the layout of the physical store and the luxury service of sale staff. No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retailing coherent with the global business aims. Raising brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In order to respect to Chinese traditional culture, luxury brands should integrate Chinese culture and art into design, package, and store layout of products, which accepted easily by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas. As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale. On the other hand, the high rate of tax and fees raise up the price of luxury fashion goods in mainland China. According to the law and regulations in China, a luxury fashion goods, such as the eye cream of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK. In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue; in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, education background, and social – economic factors, as well as exam the type of relationship that seek from luxury fashion brands. On the view of passions for luxury consumption, there are many other drivers, such as collection, appreciation, should take the consideration into further research.

Rules And Procedures Of Bosco Plastics Commerce Essay

Rules And Procedures Of Bosco Plastics Commerce Essay I surely believe that his activity of decentralization can effect on company significantly. His first step was amazing, to analyze what is wrong, what he has to do to solve the problems, why the company research output and manufacturing productivity had steadily declined. After he had found the problems he started decentralization. I think decentralization of rules is a first step for recovering Bosco Plastic. It is because the previous one was made wrong, unplanned and haphazardly. Moreover the rules and procedures of the company was the same for every employees and time table for them was too flexible. For example labor could come whenever they wanted between 8:00 and 10:00 and leave after 9 hours. It is uncommon for company which has 400 employees. Time table has to be strongly made individually or divided into groups. There are must be the time when labor has to arrive and the time when they leave. This touches also breaks. The time table of employees directly connected with prod uctivity. By the way the situation on developing area was also even worse . There were not excellent conditions for engineers and chemist. The punching machine was broken and even if there was opportunity to make something new it was too difficult to put on production. To sum up, to make decentralization better Jill can make a research and analyze the situation more carefully. It is very important to make rules with the help of supervisors, managers and employees. 1.1 Compare and contrast different organizational structures and cultures Organizational structure is a common principles on which the organizations management structure is built and the process controlled. That means organizational structure illustrates schematic interaction between different labors. There is always a need for a people in the business to know who is in charge, what is their role and who turn to if there is any problem. All of these questions could be answered by organizational structure. It is important to know that different firms have structured differently. A structure of enterprise relies on the organizations strategy and objectives. Types of organizational structures:C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DesktopOBob.jpg Line organizational structure (figure 1) is the simplest hierarchical management structure, also known as a bureaucratic. Line structure consists of chief and several subordinate employees, large companies can also have up to 3 to 4 or more levels of hierarchy. Fifure 1 Source (http://www.bscdesigner.com/setting-up-balanced-scorecard-concept-for-business-hierarchy.htm) Functional Structure is described in figure 2. As we see from the name the main idea of the structure is to divide company into several specialized group, ie each controller is specialized in the implementation of specific activities or departments. Each group has own responsibilities, duty and they are not connected directly. For example financial controller is not able to influence to customer service. However customer service manager can influence to planning manager because planning manager is one of the department of customer service.. C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DesktopOB790550803004.png This structure is best suited for firms which produce standardized goods or services at low cost and large volumes. Product Based Structure C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DesktopOBdesign5.gif In this type of structure firms divided by products, projects or geography. This allows a company to have a particular focus on specific items in its business operations. Each group concentrated on own product or serve. This method is now gaining ground in large enterprises, which are expanding the range of products, where the other method would only complicate the structure of the organization. Source(http://www.revisionguru.co.uk/business/design.htm) The Divisional structure .This type of structure is more complicated rather than product based or functional. In the structure company is split up into several self contained business units which are called division, each of which operates as a profit center. Division may engage in production of specific types of products, work in a particular area or on a particular market.C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DesktopOBDivision.png Source(http://www.bscdesigner.com/setting-up-balanced-scorecard-concept-for-business-hierarchy.htm) Matrix structure is a most complicated organizational structure. Matrix one is combination of two different structures usually line and functional structure. In matrix structure, knowledge and skills of the talented employees could be shared between the functional departments and the project management teams, as needed. In this organization structure, usually employees have two managers to whom they may have to report. Which manager is more powerful-it depends on the type of matrix structure.C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DesktopOBOrganization Structure3.jpgSource(http://sameh.wordpress.com/2006/05/13/a7/) Organizational culture is a coordinate system that helps employees build their behavior both inside the company and outside of it. This is what unites them values, business philosophy, which includes the mission, vision, general purpose, beliefs and habits. It is an atmosphere which is formed within the group, the rules that a novice should learn to be accepted by the team, norms and traditions that occur over time in the team. Charles Handys organizational culture types. Power a culture that is dominated by the head of the organization has a strong influence over the people. These organizations have a simple structure, few rules and procedures but with well -understood, implicit codes on how to behave and work. They are authoritarian, tightly controlled workers. This type of culture can quickly respond to changing situations, make decisions quickly and organize their implementation. The big disadvantage of power culture is the size of the organization. Therefore, it can be effective only for relatively small firms. The success of the organization with the power culture is entirely determined by abilities and qualifications of head of organization Role in this case members activities are formalized and standardized in details. It is the culture of the bureaucratic type, based on official capacity, a clear system of rules and regulations, the distribution of rights, duties and responsibilities of the members of the organization, which ensures its effective existence for a long time. However, the effectiveness of the role culture firstly depends on the rational division of work and responsibility, and not on individual personalities. Task culture culture, which focuses on successful execution of tasks or projects. The effectiveness of the organization mostrly connected with a high professionalism of employees and cooperative group. Task culture tries to connect the appropriate resources and appropriate staff at the right level and to enable them to do the job well. This culture is characterized by: a high degree of autonomy, evaluation the job by results, informal working relationships within the group, mutual respect based on personal skills.C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DesktopOBelle-smart-fig-2 (1).jpg Person a culture in which the central point is the individual. The culture exist primarily to serve and help their members. Power in such an organization is based on proximity to resources, professionalism and ability to negotiate. It is only a coordinating nature. Examples of person culture can be law firms, small consulting firms, unions, journalists and architects, etc. Source (http://www.ivoryresearch.com/elle-smart.php) 1.2 What kinds of rules and procedures do you think the department managers will come up with? Which departments will be more formalised? Why? Firstly I want to notice that Jill Thomson made an excellent decision to ask department managers to create new rules and procedures to their area. The first great changing I think will touch the entire procedures. Also the rules will be not the same in whole each department will have different rules. Except this time table for employees will be not flexible as it was. For example employees will not able to come wherever they want between 8:00 and 10 am. Managers have to create time table for each member or divide them for several groups as it shown in the table and breaks as well. # Group Day In Break out 1 A Mon,thue,sat 09:00 13:30-14:30 18:00 2 B Thur.Sun.Wen 11:00 14:30-15:30 20:00 3 Developing department Mon-friday 10:00 14:00 15:00 19:00 4 Mostly changes need in developing department as the company is an innovation company which is produces toys. The sale depends on new product the more new products the more the sale. So the profit directly connected with this department. Jill has to mansion it and pays attention to this department more. First of all the punching machine has to be changed. Also the going down to the local dime store must be returned. Moreover the implementation new toys should be simpler. Supervisors and Managers should give monthly statement about their stuff and work. 1.2 Explain how the relationship between an organisations structure and culture can impact on the performance of the business. Organizational structure can be compared to a foundation of management system, which is built to ensure that all the processes taking place in company implemented in a time and accurately. Thats why there is the enormous attention from leaders of organizations, focusing on the principles and methods of building structures of the organization, the selection of types and species, the study of trends and assessment of relevant tasks of the organization it shows the urgency and importance of the topic in the current conditions. The structure of the organization includes all of the tools that is carried out: -Distribution of activities between the components of the Organization; -Coordination of the activities of these components. Indeed, without the structures employees would simply be unmanageable crowd, or, at best, a set of independent groups, not an organization. Structure one of the main characteristics of the organization regardless of whether it is a tennis club or charity, workers cooperative or a multinational corporation. The main characteristics of the organizational structure is divided into sections (departments, sectors, etc.), as well as accountability and subordination. But there are other features (for example, information systems and numerous procedures for coordination) , which cannot be shown in this scheme. Organizational culture is something for which people have become members of the organization, how are relations between them, what rules and principles of life they share, what they think is good and what is bad, and a lot more of what relates to the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of and norms. This not only differentiates one organization from another, but also significantly determines the success of the operation and survival of the organization in the long term. As the culture plays a very important role in the life of the organization, it should be the subject of attention from management. Management is not only consistent organizational culture and is highly dependent on it, but may in turn have an impact on the formation and development of organizational culture. To do this, managers must be able to analyze the organizational culture and influence on its formation and the change in the desired direction. Organizational culture creates internal, spiritual core of the company, promotes team building, creates a sense of awareness among the staff and responsibility for their work. The organizational culture of the team improves and solves problems as personal development of staff and the development of the organization. It is a prerequisite for the formation of stable and efficient working team, a clear vision of the mission of the organization. 1.3 What risks will the company face if it establishes different procedures for different areas? Explain your reasons by analysing the merits and demerits of organic and mechanistic structures with regard to changes proposed by Jill Thompson. I think that the company will not face serious problems with it , because in my opinion Thompson does not want hugely changes , he tries to put the company on right way. First of all if we consider this situation by changing organization structure from organic to mechanistic one we have to know what are they. Mechanistic Organic Individual specialization: Employees work separately and specialize in one task Joint Specialization: Employees work together and   coordinate tasks Simple integrating mechanisms: Hierarchy of authority well-defined Complex integrating mechanisms: task forces and teams are primary integrating mechanisms Centralization: Decision-making kept as high as possible. Most communication is vertical. Decentralization: Authority to control tasks is delegated. Most communication lateral Standardization: Extensive use made of rules Standard Operating Procedures Mutual Adjustment: Face-to-face contact for coordination. Work process tends to be unpredictable Much written communication Much verbal communication Informal status in org based on size of   empire Informal status based on perceived   brilliance Organization is a network of positions,   corresponding to tasks. Typically each   person corresponds to one task Organization is network of persons or teams. People work in different capacities simultaneously and over time Source (http://www.analytictech.com/mb021/organic_vs_mechanistic_structure.htm) The previous structure was mechanic structure. This structure characterized by using formal rules and procedures. In this case all employees of the company must act strictly according to the instructions and do not deviate from them. So in Bosco Plastic all employees had the same rules and procedures. However organic one is not formal, rules can be changed, better adapted to rapid changes in external conditions and the emergence of new technologies. Also employees are treated as certain patterns of behavior, so the emphasis is on motivation, various very complex systems of remuneration and bonuses, benefits package and so on. If youre a good worker and executes corporate or production levels, will give you a bonus to the salary, health insurance, pensions, canteen, cellular pool with a gym. Mostly Bosco looked like a mechanic one in my opinion. The company did not pay attention to employees. The big problem will touch I think supervisors and managers because they will have more duties and responsibilities. For example they have to find different approaches to each employee. Employees will face problems as well. They have to change their habits which they used. Sometimes there are will be misunderstanding but the changings need to this company. 1.3 Discuss the factors which influence individual behaviour at work. According to Michael Mattson and John Ivancevich, the most factors that impact on individual differences in behavioral  patterns  are abilities and skills, perception, demographic factors, attitudes and  personality. Personality usually refers to uniqueness of each person and personal features that make him or her differ from other people. In fact, personality is based on predictability how a person will act or react under different circumstances .Thus, personality affects other people in an organization through interaction. Sometimes mix of different characters can lead to conflict between two or more people which afterwards may decrease effectiveness of team. That is why, leaders of groups should provide teammates with quizzes that can identify their personality. After that people with the same personal features will be work in one group in order to avoid misunderstanding. Perception is the cognitive process by which a person interprets the environment. It is a process of awareness of what is happening around us, through selection of interpretation of information from the external environment. It is a way of forming ideas about themselves and the world. Perception is a filter which helps to analyze information before it will have an impact on people. Everyone is an artist that paints a picture in their minds of the world, which reflected his personal vision of reality. Because of individual differences in preferences, personal qualities, values and interests people often see the same things differently. Managers should take into account the differences in perception. Attitudes and values are main factors that influence individual behavior. Actually, personal attitudes are an integral part within the organization that can influence on positive and negative behavior. Brooks (2003) states that, attitudes based on direct experiences can be very strong and very hard to break. First of all, an attitude includes some emotional elements such as mood, beliefs, opinions and other aspects. In addition there are four types of attitudes such as: organizational citizenship behavior (OCB), job satisfaction, job involvement and organizational commitment (Brooks, 2003). Many people prove that attitudes are not entrenched in our character as deeply as values. For instance, values give us a sense to understand what is good and bad or right and wrong (Brooks, 2003). Besides this, values in organization can create and develop specific corporate culture. Consequently, certain established values will differentiate organizations from their competitors. According to Rock each and Ball-Rockeach (1989) values can be terminal and instrumental. Basically, terminal values are based on peace, security, partnership and other elements. Whereas, instrumental values expressed in a form of behaviour in order to achieve these terminal values. On the other hand, attitudes and values can lead to conflict between individuals and groups. Thus, it will be difficult to establish a certain culture within the organization. Abilities and Skills: Ability is a physical capacity of an individual to do something. Skill can be termed as the ability to act in a way that accepts a person to perform well. Ability and Skills have great impact on the  individual behavior  and performance. An employee can perform well in the company if his skills and abilities are matched with the  job  requirement. The managers are of great relevance in matching the skills and abilities of the employees with the specific  job  requirement.

The most significant theme in the novel Lord of the Flies by William Es

The most significant theme in the novel Lord of the Flies by William Golding is the degeneration from civility to savagery. Sub themes to this novel would be power and Savagery, Power, and Fear The most significant theme in the novel â€Å"Lord of the Flies† by William Golding is the degeneration from civility to savagery. Sub themes to this novel would be power and the fear of the unknown. In this novel William Golding depicts the importance of having rules and regulations even in secluded islands. Without any order total destruction will occur. The boys’ lack of laws caused abuse of power and fear. Control of inner self, power, and fear are essential for a civilized society. All the boys on the island have degenerated from civility to savagery. â€Å"The rock struck Piggy a glancing blow from chin to knee; the conch exploded into a thousand white fragments and ceased to exist† pg 200. The boys lost their civilization when they lost order, the conch, on the island. The boys had grown long hair and had painted their face. They were not boys anymore, they became savages....

Free College Essays - Analysis of Shakespeares Sonnet 75 :: Sonnet essays

Analysis of Sonnet 75 SONNET 75 So are you to my thoughts as food to life, Or as sweet-season'd showers are to the ground; And for the peace of you I hold such strife As 'twixt a miser and his wealth is found; Now proud as an enjoyer and anon Doubting the filching age will steal his treasure, Now counting best to be with you alone, Then better'd that the world may see my pleasure; Sometime all full with feasting on your sight And by and by clean starved for a look; Possessing or pursuing no delight, Save what is had or must from you be took. Thus do I pine and surfeit day by day, Or gluttoning on all, or all away. PARAPHRASE OF SONNET 75 As food is to the body so are you to my soul and mind, Or as spring showers are to the ground; And for the contentment you bring me I allow such inner strife As the conflict between a miser and his money; Who takes joy in his wealth, but soon Fears that ruthless competitors will steal his treasure, Now thinking it best to have you alone, Then thinking that the world should see how happy I am; At one moment wholly satisfied by feasting on your sight And the next moment utterly starved for a look at you: Having or seeking no pleasure Except what you have given me or what I will demand. And so I starve or feed to excess depending on the day, Either gorging on you, or not having you at all. COMMENTARY The sonnet opens with a seemingly joyous and innocent tribute to the young friend who is vital to the poet's emotional well being. However, the poet quickly establishes the negative aspect of his dependence on his beloved, and the complimentary metaphor that the friend is food for his soul decays into ugly imagery of the poet alternating between starving and gorging himself on that food. The poet is disgusted and frightened by his dependence on the young friend. He is consumed by guilt over his passion. Words with implicit sexual meanings permeate the sonnet -- "enjoyer", "treasure", "pursuing", "possessing", "had" -- as do allusions to five of the seven "deadly" sins -- avarice (4), gluttony (9, 14), pride (5), lust (12), and envy (6).

Psychological and Sociological Insights Essay

This essay will address how psychological and sociological insights help nurses to understand health lifestyles by exploring life sciences, focusing on people who engage in smoking and how they seem to override the fact that they are putting their health at risk. In addition to this I will also be highlighting statistics and briefly discussing the health complications that develop from smoking. Consequently, it is important for nurses to understand how people function, more so when they are healthy so we know how to help when a health problem arises. Functioning as a person involves social and psychological aspects, as well as having functioning body systems. Over the decades there have been many different explanations on how people function, this essay will discuss psychological and sociological ideas that will give nurses an understanding of people’s behaviour, thoughts, feelings and lifestyles. For this purpose, this essay will be reflecting on the psychological perspective s of social learning theory, unrealistic optimism and the health model locus of health. Secondly, it shall be discussing the sociological perspectives of socio-class and low-incomes and socialisation to discover why people may start to smoke and why people continue to smoke knowing the risks involved. Ironically, as recent as the 1940’s smoking was considered harmless and the overall attitude of people was that smoking relieved tension but research has since confirmed that smoking causes many diseases detrimental to one’s health such as cancer, cardiovascular and lung diseases. Smoking is a greater cause of death and disability than any single disease, says the World Health Organisation (WHO). According to WHO, smoking is responsible for approximately five million deaths worldwide every year (WHO, 2012). Presently, in the United Kingdom smoking is the leading cause of death with 120,000 people dying annually due to smoking related diseases and costs the National Health Service (NHS) the sum of  £2.7 billion to provide health care for people with smoking related illnesses (Department of Health, 1998). Even so, people still continue to engage in this life threatening behaviour despite knowing the dangers and risks that it involves. Therefore, as nurses we need to consider how addictive smoking is to some individuals (Rana, Upton. 2009) this can influence the health choices people make. Health psychologists attempt to predict how people make choices about their lifestyles. According to Albert Bandura’s theory (1965,1991) on social learning suggested that learning can occur not only by association, reward and habitation but also by observing others behaviour and by imitating it and does not require the individual to be actively involved in the learning process (Barker, 2007) this is referred to as vicarious learning through modelling. The social learning perspective implies that smoking behaviour is learned by modelling and social influences (Rana, Upton, 2009). Statistically, most smokers start smoking as teenagers (Payne, Walker 1996) and children are more likely to smoke if their parents smoke and their parent’s attitude to smoking is an important factor (Action on Smoking and health, 2011).Valente et al (2005) suggests that one of the main reasons for adolescents to start to smoke is the influence of peers and siblings and parents generally become less influential ( Rana, Upton, 2009). Therefore leads us on to social influence, this refers to the way in which people’s behaviour is influenced by the presence and actions of others (Cialdini, 2004). Despite knowing the health risks of smoking, young people still conform to engage in smoking as the number of young people who smoke remains the same (ASH, 2012). Some will manage to quit but a good percentage will endure to smoke for decades, this increases the risk substantially in developing illness and early death (Department of Health, 1998) even though 7 out of 10 adults say that they would like to give up but continue to smoke, the reasons for continuing they say it is a way of coping with stress, a way of relaxing and women seem to be anxious with putting on excess weight. Understanding when and why the individual started to smoke and the reasons for continuing can help the nurse understand more about the individual’s lifestyle. The nurse can then offer support and advice on how the individual can use different strategies enabling them to overcome these hurdles and promote the health benefits of quitting smoking. In an attempt to explain why individuals continue to damage their health by continuing to smoke, Weinstein (1983, 1984) suggests that the reasons people often engage in unhealthy behaviour is due to the individuals perceptions of risk and susceptibility are inaccurate (Rana, Upton. 2009). A study carried out by Weinstein, he asked subjects to examine a list of health problems and to rate their chances of developing the problem, compared to others of the same age and sex. The outcome of this study showed that most of the subjects believed that they were less likely to develop the health problem. Weinstein called this phenomenon ‘unrealistic optimism’, as he argued that not everyone can be less likely to develop an illness (Ogden, 2007). He claims that individuals ignore their own health risks and smokers convince themselves that they are not at risk of developing illnesses, as much as other smokers. Many smokers have the belief that if there is not a problem now there will not be one in the future and their lifestyle continues knowing the risks. This model can be used in nursing to help the nurse to understand the attitudes of most smokers. Understanding the attitudes the nurse can help promote healthy lifestyle choices by providing the individual appropriate information about the impact that smoking has on their health. Reasons for continuing this lifestyle can be explained using the Health Locus of Control (HLC), people’s attribu tions about health and illness. For instance, Wallaston & Wallaston 1982, states that internal control is when individuals tend to regard the control of their health there responsibility by believing that their health and recovery of illness are dependent on their own actions (Payne, Walker. 1996) or they believe it is down to fate or luck this could relate to people that continues to smoke. Whereas external control is when the individuals believes their health is not controllable by them and is controlled by powerful others, for example; doctors and nurses and are less likely to take their own action and believe that it is the responsibility of external factors. The health locus of control has been shown to relate to whether the individual changes their behaviour towards smoking. External individuals who wish to give up smoking will generally be more complying to change their lifestyle and seek advice and help from health care professionals more so than internal individuals (Odgen, 2007). Nurses can apply this model to people with external HLC who are considering giving up smoking by providing the appropriate information enabling the individual to seek help from the available sources and work alongside them to devise a programme in which will benefit them (Rana, Upton. 2009). The sociology perspectives look at the social world and differences in lifestyles that can influence the individual’s health. Studies have shown that inequalities in health is not just down to ones behaviour but displays a connection to the social and economics and environment all of which influence peoples lifestyles (Taylor, Field. 2007). The Black Report 1980 inevitably found that poor health and earlier deaths are the magnitude to socio-economic inequalities (Denney, Earle. 2010). The socio economic classes are still divided as the prevalence of smoking regular among people who work manual jobs are more than likely to smoke more so than people that work in non manual jobs ( Action on Smoking and Health, ASH. 2012), (appendices 1.1). Smoking prevalence is an important element of the differences in the state of health and death rates between social classes and remains high among men and women in the lower socio economic group (Richardson, 2001). As nurses we need to be aware of the social world in which we practice, understanding the differences in how people live will determine the lifestyle choices they make (Marsh, Keating. 2006). Nurses must consider the factors underlying the socio economic differences in smoking such as occupational status, income, education, housing and environment. It may be considered that the decision to smoke is influenced by social factors and social circumstances of the individual. The behaviour of smoking is often linked to poverty and illness, as the poorest family group- single parents have the highest rates of smoking an 80% chance of being smoker if you fall into this social class (Crosier, unknown). Marsh and McKay (1994) reported that people who are living on low income are most likely to smoke; least able to quit smoking; least able to afford smoking; most likely to suffer increased hardship due to the expenditure on tobacco (Richardson, 2001). The debate about women and smoking illustrates this well. Despite over the past decade, the number of people smoking has declined but only has shown a small decrease in women smoking, yet the differentiation between the working and middle class women has increased (Nettleton, 2006). Research into women in low income families with young children, smoke as it is a means of a coping strategy to help deal with the multiple demands that are placed upon them. Graham (1987) found that mothers on low incomes used smoking as a coping strategy that could provide ‘time out’. The mothers where all aware of the health risks associated with smoking so providing more education was unlikely to have an impact (Scambler, 2008). The nurse would, however, have to address that the added pressure for the mothers on low incomes, to give up smoking may cause more stress and could lead to additional health implications, as a result this could have a negative impact on their lives (Bury, Gabe. 2004).It is the nurses role to address this issue by providing appropriate support and information on alternative ways of coping with stress, whilst retaining their autonomy (Naidoo, Wills. 2004). Socialization is more often than not the main reason for people to start smoking, as 82% of adult smokers started smoking in their teenage years (ASH, 2012), as adolescences are more than likely to indulge in risk taking behaviour such as smoking, to create a sense of belonging to a peer group (Clarke, 2010), this soon becomes a regular daily smoking pattern, sustained by nicotine addiction but is reinforced by social norms (Ewles, 2005). It is a nurse’s role to help change of attitudes of the younger society by continuing to provide education on the addiction of nicotine and health risks of smoking and prevention of disease. The Department of Health brought about The White paper: Smoking Kills (1998) as they recognised the health issues of smoking and that one of their main concern was the rises in children /adolescences smoking, Appendices 1.2. They have put in measures to reduce smoking among the younger generation by minimilising tobacco adverts in shops, proof of age cards were introduced and the age to purchase tobacco has risen from 16 to 18 years old. Although in general we are living healthier and longer lives due to the overall improvements that has been made throughout the past decades there is still room for improvement in health inequalities within the top and bottom ends of the social scale (Clarke, 2010). To conclude, nurses need to understand the principles of psychological and sociological insights to health lifestyles. As a result, this helps the nurse understand the reasons why people choose to take up smoking and continue to smoke, leading a lifestyle that is detrimental to their health. From exploring these life sciences the nurse will have a better understanding of the different attitudes, health beliefs, thoughts and feelings that differ within the socio-economic classes, this gives the nurse the ability to deliver the holistic approach relevant to the individuals needs. As nurses by providing care to people, more often than not we do not share the same values and beliefs and may not agree with the life choices people have made but gaining an insight to their lifestyle will in turn enable us to provide the appropriate support, information and treatment. Nurses are obliged to promote good health behaviour but this does not always work towards smoking, many people will take the advice and may try to quit smoking (Appendices 1.3) but due to demands of life some have a tendency to start again but we must realise as nurses, smoking is an addiction and is not easy to give up it, so we have to respect the individuals lifestyle choices without being judgemental.